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Screw-ups happen. Sometimes it’s our own goof. Sometimes it’s someone else’s goof, but we’re the party responsible. Sometimes we just happen to be in the wrong place at the wrong time. Doesn’t matter. When the customer is upset or simply has unmet expectations, somebody has to step up and hand Read More

One of the most important aspects of maintaining your email list is retention. It simply is not enough to get the subscriber. If you forget this piece of the success puzzle, you have done all this hard work for nothing. Retention marketing is the most critical function of your email campaigns. Read More

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.

That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketin Read More

Your employees are grown men and women, and will – like you – periodically face confusion and difficulties in their personal lives which will affect their work, and will – like you – find ways to resolve and move beyond them. Your role is not to do that for them – and certainly not to presume that Read More

Successful customer service and football. What do they have in common? They both rely heavily on huddles. Think about it. In football, the huddle is when the play and strategy is discussed. It’s when they make sure that everyone has what they need to make the play and score the touchdown, Read More

By Maria Valdez Haubrich Despite the recession, government contracting has continued to be a lucrative business for small companies that are capable of providing products and services the government needs. But becoming a prime contractor to the government can be complex and confusing, with lots of Read More

If you have a passionate topic that you want to talk about you shouldn’t steer away from it because it is one of the more saturated content areas on the web. Instead you can try another approach to stand out and get noticed. Read More

Whether you employ two people or 100, getting ahead of your obligations and your arms around tax law changes is good business management.

In this first tax preparation post, we discuss some of the steps you can take now to prepare for wage reporting season and some tools that make it Read More

In a special episode of RISE where David Siteman Garland is interviewed by Danielle Smith, David talks about his new book (on sale today), how to become a trusted resource, and more. Read More

A solid SEO strategy requires constant maintenance, a variety of optimization techniques, and a touch of creativity - all things necessary to baking a great batch of cookies! Read More