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Some of you might be looking for the magic formula so you can build a business case and go sell the social media plan to your boss, maybe the Head of Marketing, CEO, etc. You will realise then, that ROI is very tied to specific metrics that you must define before hand (otherwise, what are you measu Read More

There's a big difference between pleasing and performing. I wonder if customer service is anything to do with customers and service, or just sales & keeping a clean image. Read More

Today I’m thrilled to present to you the first-ever Social Media Explorer Report. “Customer Twervice: Exploring Case Studies & Best Practices In Customer Service Efforts Using Twitter,” surveys 10 companies using Twitter for customer service and attempts to present insights and best practices for y Read More

It really shouldn’t be too much of a surprise. Ultimately, social media is about boosting sales. No, it isn’t just a fad that’s there because everyone says you should be involved in social media. Yes, it builds brand, but guess what? The ultimate goal of branding is also…you guessed it, sales. So, Read More

Every New Year, we make plans and set goals for what we'd like to accomplish. Our enthusiasm to accomplish those plans and goals, generally lasts about as long as it does for us to create the list. Why not keep things simple for a change and focus on doing one thing better than we did last year? D Read More

A key to engaging and employees through difficult economic times are the front-line managers who interact with, support, supervise, and are charged with developing the largest number of associates in an organization. It is at this level that the employee value proposition either springs to life or Read More

Read about some of the reasons and benefits of getting up earlier than most and establishing a routine. Many will frown upon the thought, but there are some great benefits to being an early riser. Read More

Of the 6,000+ executives surveyed, only 14.2% of businesses find their social-media strategies to be “very effective” – and only 7.3% consider them “very revenue generating.”

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Throughout our research with small businesses, we see an ongoing theme when it comes to web services…they don’t know what they need, when they need it and how it exactly helps their business. Much of this is still a black box to them and this sentiment is rings true regardless of many factors Read More

A clean and tidy workplace ensures better productivity and keeps us healthier. Here is a list of 10 ways that can help you maintain a tidy workplace at all times. Read More