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Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands. Search clickers exposed to display advertising were 22% more Read More

As big businesses begin to monetize their Twitter experience, will it essentially ruin the experience for individuals connecting with individuals? Read More

Here's a few start-ups from 2008 we think you will hearing about soon. cmypitch.com's round up of new and exciting start-ups. Regularly updated - and we welcome ideas on any new start-ups that we should feature here. Let us know. Read More

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches. In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal Read More

Small businesses are always searching for ways to differentiate themselves. But with fewer people out buying, some of the businesses are doing whatever they think will draw in customers. Holding special events also can be far less expensive than regular advertising. And in a slowing economy, advertising and marketing budgets typically get trim Read More

Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. They can be a dream target for digital marketers, as long as those marketers understand Gen Xers' quirks. Read More

You've got a blog, you're getting into the education based, content rich, web presence thing, but sometimes you just can't think of anything to say. Don't worry, you're not alone and it's nothing to be ashamed of. Millions of marketers have begun to complain about the symptoms commonly diagnosed as Contentapation. Read More

Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which can also be known as the owner of the business or top sales person turned into the marketing person. But, here's a little flash - anyone associated with your business that comes into contact with a prospect or customer is performing Read More

Slate's BizBox jumps off from an interview that Sen. Olympia Snowe (R-Me.) did with Business Week to discuss her plans for fixing the Small Business Administration. Read More

What can you do when sales prospects seem interested yet keep stalling, avoiding commitment because they're not the only decision-makers? Asking the right sales questions is vital when their bosses are part of the decision-making process. Here's how to ask them, streamlining the sales prospecting process, saving time, and closing more sales. Read More