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What is your brand? Let's start with what it is not: Your brand is not your logo Your brand is not your identity Your brand is not what you sell Your brand is not what you say it is So what is your brand then? Read on to find out... Read More

I'd like to present you with an alternative to the formal business plan. It's my anti-business plan, and it's what I've been using ever since I realized that a business plan was not for me. Since then I've been ultra-focused on getting my business going without all the frustrations and distractions that I had before. Please understand that th Read More

The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i Read More

Here are a few things to consider when doing your naming in-house: Read More

Michael Taylor of Slate's BizBox, tells how he secured a sizable line of credit from a local community bank, and what worked for him that could work for you, too. Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Billions of federal bailout dollars are flooding the financial system, credit markets are loosening and many banks say they are ready to lend. But a crucial piece needed to solve the credit crisis is still missing: borrowers. With the economy slowing, banks are seeing a big decline in the number of people seeking loans because nervous consumers Read More

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th Read More

Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns. Here are five ways online retailers can hit consumers' minds and wallets this holiday season: Read More

What's more important: good product or good service? When you're a business on a budget, this is a question you might have to answer. Read More