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Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

Serial entrepreneur, Peter J. Burns, III, the founder of Club Entrepreneur and the nation's first College of Entrepreneurship just launched the eFactory, a state-of-the-art entrepreneurial resource center housing dozens of start-up busineses. The prototype and Club E headquarters recently launched in Phoenix and in a recently signed agreement with Read More

For very large purchases my husband, Eric, won't leave the house until he's researched it to death for brand reputation, customer feedback, and consumer reports studies. Typically, he'll enter a store knowing more than the salesperson and it becomes a battle of who knows more about what and then Eric hands over the money once he's proven how b Read More

When is a new business truly "ready" to launch? In this article I show you how I'm attempting to answer this question for my new computer consulting business. Read More

The authors of "Tribal Leadership" teach you how to recognize what type of tribe your employees have formed, and how to bump them up to the highest level. Read More

With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More

American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain's proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say. The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and Read More

What makes an Entrepreneur tick? Written by up and coming Internet Entrepreneur Corie Wallace, this unique perspective is about the maverick, the risk taker that is the Entrepreneur and how they are vital to free enterprise. Read More

What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More