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If you build a microsite, they will come, they will engage and you can get the data to prove it. That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an automobile within the next six months as they interacted with microsites for va Read More

We all know about Digg and the benefits of using this service! The social network area is becoming a huge hit and Digg is a big time player. But what if I told you there was a site “just for” small to medium size business owners that functioned just like Digg does? Would you go take a look? Instead of people sorting through (unrelated) categ Read More

Comprehensive guide to website usability, SEO, design with links to other resources. Great reference tool. Simple and easy to understand and use. Read More

Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey. The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explor Read More

Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women? This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m Read More

We've all wasted time trying to make someone into a prospect -- someone who has no hope of ever being one. And often we make this mistake because we aren't disqualifying -- instead, we're doing all we can to qualify. This is an inefficient approach. Learn how to disqualify -- it'll save time, boost sales, and ultimately help bring in new busin Read More

Selling B2B is “consultative,” but there's a point where you need to turn the meter on. The concept of “consultative” selling is that the sales professional should be adding value from the very start of the customer relationship. However, if that concept is taken too literally, you can end up providing free services to a prospect that never int Read More

Small businesses looking to find a hot idea -- or trying to sell a hot idea to a big company -- are about to get some help. Next week, Eureka Ranch Technology Ltd. plans to unveil the USA National Innovation Marketplace -- an online registry where researchers and inventors can post ideas they've developed. Businesses can then browse through th Read More

Unlike large corporations where employees come and go all the time, small businesses can be affected more significantly by new staff. For you and your employees, gaining a new team member can feel like inviting a stranger to sit at the family dinner table. Here are some tips to help you and your employees welcome your new hire into the fold. Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More