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Social media is fast becoming an integral part of marketing campaigns. The more the internet pushes the boundaries of communication and how fast it can deliver multimedia such as videos and photos, the more it becomes ingrained into the very essence of everyone's day to day activities. People communicate in much broader ways now than they every Read More

What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales. Of all the different types of soci Read More

You are an example to your children in everything you do. Your example teaches them how to be responsible, how to treat others, and how to eat and exercise. What are you teaching them about your work life balance? Read More

We want to continually increase productivity and are always looking at ways to work more efficiently so that we “find” more time. When we are accomplishing more, there actually ends up being more time for us to enjoy life. Unfortunately, we sometimes make mistakes that lower our productivity. Here is a list of 8 things unproductive people do: Read More

Every individual that visits your website is unique, looking for different pieces of information and reading websites differently. Each visitor will most likely be persuaded by various aspects and determinants. With Holly Buchanan's personality descriptions of the four most common types of buyers, we can design our websites and copy so that we can Read More

For those who were unable to attend eBizITPA's King Conversion: Web Sites that Sell conference a few weeks ago, you missed out on an extraordinary event with a captivating, experienced speaker presenting effective information to help improve your website's performance and your overall conversion rate. Holly focused on both B2B and B2C companie Read More

One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud. Read More

Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people's minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don't let your website languish wit Read More

Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking f Read More

This is, however, not the way accountability gets results. In the day-to-day activities of business, where all the work gets done, "hold them accountable" is useless as a management practice. It offers no guidance on how to use accountability to build a successful path from point A to point B. Read More