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Google's local business center is providing marketers with a complete arsenal of weapons to trap time-starved prospects, including video as we told you last week. Marketer John Jantsch at Duct Tape Marketing followed up with great post, reminding me of all the ways you can use Google local business services (i.e., the maps). To my mind, his li Read More

The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners. Compared with the overall population, small business owners are more likely to be married and have children, have a college education Read More

Good leaders understand the link between happy and fulfilled employees and satisfied customers and clients. Your employees can be a goldmine of good ideas and creative energy, as well as your strongest resource, provided you empower them to be leaders themselves. Here are some ways you can bring out the leader in each of your employees: Read More

Rapping about creating a search engine friendly website, Poetic Prophet has certainly created his own niche. And while you could say this is a rapping spoof, he's actually pretty good. Not only is this entertaining, but listen closely and you might actually learn something. Read More

The slow economy spells some unexpected breaks for shippers. Eager to grab bigger shares of a market that has all but stopped growing, FedEx, UPS and DHL will duke it out, negotiating contracts to reduce rates, despite an official 6.9% hike this year. Walk-ins, however, will pay the full fare. Package delivery services won't trumpet the price Read More

Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say yes to that question, that's millions of extra dollars in the burger biggie's pocket. The sa Read More

There is no question that crises do arise from time to time, issues that require everyone to change focus. However they tend to occur much more frequently then needed. In so many situations, prior planning would obviate the need for last-minute rush efforts. How can you start to make changes within your organization to limit the fire-fighting Read More

We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass. Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct respo Read More

For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?” Read More

With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing. Read More