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If you are in any business or interested in being more persuasive in your field, here are the 6 principles of persuasion that will help you be more persuasive immediately. It's powerful, effective and easy to read. Read More

A concise and very useful guide for anyone shopping for merchant rates. The information is educational and helpful for anyone struggling with the industry terminology with regards to finding the best merchant rates. Read More

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Read More

When you think of a hook, it is to grab the client's attention long enough for the sales process to begin between the buyer and seller.
Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold. Read More

There are many efficient SEO techniques to optimize your business's Web site, and then there are nefarious methods, which not only ruin your reputation and get your site banned from Google but also have legal ramifications. Read More

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Their bankruptcies were expected. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell th Read More

There are more than 26 million small companies in America, most of which employ fewer than 20 people. Baby boomers—the oldest 3.2 million of whom are celebrating their 62nd birthdays this year—run a significant proportion of these companies and just might be ready for a little leisure time. But the process of retiring isn't nearly as easy for the Read More

I liked the comparison between large and small online businesses in that the smaller business can be nimbler and potentially deliver better service without it costing much more if anything. Read More

An interview with Seth Godin in which he explains the importance of knowing when to quit. Of course, it's not really about quitting. More like "don't get started unless you're willing to sacrifice and go all the way not matter what." It also seems to be able weighing possibilities better and ignoring all but the low hanging fruit (my take on Read More

New to bizsugar, I thought I'd share my experience of setting small business goals in a most unusual situation - JUST having gone bust. Hope it helps someone - new, successful or struggling. We all have challenges I hope this little tip can help with. You just need a pencil and a single sheet of paper. Read More