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Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

Cybercriminials' latest effort involves a combination of VoIP and phishing and is aimed squarely at small and midsize businesses. Cybercriminals have become quite adept at taking advantage of the latest technology. Their latest foray centers on leveraging the significant acceptance of Voice over IP (VoIP) to steal personal information. Th Read More

SmugMug in Mountain View, Calif., is an example of how a startup can grow from an at-home operation to a $12 million-a-year subscriber-driven online business. Don MacAskill tapped his family to staff an ad-free photo-sharing site. Read More

Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM.

Moreover, 54% of those surveyed said CSR initiatives are already giving the Read More

If you're trying to build inbound links for your website, you've probably heard that you'll get no link love from commenting on sites that are using the 'nofollow' tag. However, is this really the case? Social media expert, Michelle MacPhearson, did her own little test on this bit of online wisdom and discovered surprising results. Read More

Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Me? I'd have Holly Buchanan and Michele Miller talk about marketing to women.

Michele's Wonderbranding and Holly's Marketing to Women Online are required reading on the subject. They've been sharing the stage in sp Read More

MoreBusiness.com releases a new center featuring tips and tricks on preparing small business taxes. Visitors can learn about small business tax deductions, view a 12-point tax to-do checklist and access useful forms, links and tax tools. Read More

Valerie Gunderson, a Minnesota communications consultant, has been able to balance a successful at-home career with raising her two sons. Time management is a key for "microbusiness moms" like Gunderson and others who have been able to achieve the balance they couldn't get while working a "50-plus-hour-a-week" job in a conventional workplace. Read More

Using product placement for advertising allows for a lot of creativity. Here are my ten favorite product placements. Read More

New online auction marketplace for ads, sponsorships, and product placements. Sell your ads to the highest bidder. Read More