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While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically. Read More

Learn all the basics of search engine optimization from guru Aaron Wall. Read More

Does selling come easily to them, or are they struggling for every dollar? Psychoanalyst Dr. Kerry Sulkowicz deconstructs the sales team and explains why "B" players make themselves less effective. Read More

Businesses, large and small, will be directly helped by the new economic stimulus legislation passed by Congress last week. But small businesses, in particular, may get the biggest lift indirectly — from consumers spending their tax rebates. Read More

It's times like these that retailers panic. They expect, or have experienced, a turndown in sales and are trying to figure out how to broaden their market to increase sales. But is this the best strategy during a recession? This article covers this question and provides other ways to increase sales during a downturn. Here's a quote: "A smal Read More

Many small business owners don't offer retirement plans, wary of the costs. But they can be worthwhile investments that help attract and retain employees, while offering tax benefits for companies.

Fees have come down in recent years, the result of increased competition among retirement plan management companies. Business owners should also kee Read More

Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be Read More

Many managers think they'll spoil a good employee with too many compliments. Here's why those fears are unfounded Read More

Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

Microsoft is merging the three existing paid versions of its Office Live Small Business product into one and making that single version available for free, the company announced on February 11. Office Live Small Business is the set of Web-based services, targeted at companies with 10 employees or fewer, that are designed to complement Microsoft Read More