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What's a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice. Read More

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

Tony Robbins talks about how to unlock your true potential by asking what motivates you to succeed. A fast-paced, mind-expanding, motivating TEDTalk for high achievers and those who wish to be. Read More

When Apple CEO Steve Jobs kicked off this year's Macworld Conference & Expo, he once again raised the bar on presentation skills. While most presenters simply convey information, Jobs also inspires. He sells the steak and the sizzle at the same time, as one reader commented a few years ago. I analyzed his latest presentation and extracted the Read More

These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

All Monique Walker needed was $5,000 to rebuild her business in Houston after Hurricane Katrina. But the banks said no. Arga Bourgeois needed $10,000 to expand her store, the only health food outlet in her black neighborhood. But the banks said no. Both women found help with Acción Texas, a nonprofit lender that provides microloans to startups or Read More

According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work. She explains that her opinions are backed by Martha Barletta's book, Read More

Everything you thought you knew about overtime may be wrong. The number of small businesses facing overtime suits has exploded since 2004, when the U.S. Department of Labor revised the FLSA to clarify which workers are exempt from overtime laws. In doing so, it boosted the number of protected employees. Read More

Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More

While telecommuting has grown in popularity--about 37 percent of companies worldwide offer telecommuting as a option-- a new study says it hurts those who still travel to the office to work. The study included 240 professional employees from a medium-sized company and found that the greater the number of telecommuters at an organization, the l Read More