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Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More

Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More

David M. Traversi recently wrote a book entitled "The Source of Leadership: Eight Drivers of the High-impact Leader." He writes about the alignment of his own personal search for his best life with his professional search for the "holy grail" of leadership success:

"I began to observe and analyze the high-impact leaders and ordinary leader Read More

The authors of the bestseller "Made to Stick: Why Some Ideas Survive and Others Die" share ideas on the difference between weak resolutions and powerful, achievable goals, and how your mental and social environments can make the difference. Read More

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue. Read More

Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them: Read More

Community banks often have the edge in securing small-business clients because of the personal attention they can provide and the knowledge they have of their market; many have bankers who have worked in the same market for more than 30 years. These types of banks offer a full range of services and are able to make decisions locally, based on the Read More

A White House plan to boost the nation's sagging economy will do little to help small businesses over the long haul, critics say. The proposed plan, which includes up to $145 billion in temporary tax cuts, is aimed at encouraging business owners to "expand their operations, create new jobs and inject new energy into our economy," President Bush Read More

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Read More