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While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More

Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do. Read More

It's time for businesses of all sizes to adopt e-mail authentication if they want their emails to go through. Adoption of email and domain authentication - Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) - has reached its tipping point, exceeding 50% in several key metrics. The top Fortune 500 and internet retailers that have adopted those Read More

Make way for peer-to-peer lending - where anyone with Web access can be a banker and small business owners are finding a new way to raise cash. The industry is still in its infancy, but has been catching fire as major players enter the market. The UK's Zopa - considered the grand-daddy of the niche - launched its U.S. operations in December, Cali Read More

Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More

Long term care insurance is becoming increasing important since most people are getting to live longer. And you know that the longer a person lives, the more frail they become. This alone makes the likelihood that they'll need assistance in daily activities very high. However, certain health conditions can make requirements of long term care a lo Read More

TowerGroup estimates that of the $97 billion worth of plastic gift cards purchased in 2007, nearly $8 billion has gone unused. Just what happens to that pile of cash has become a matter of some controversy. A lot of states—roughly half—claim that at least part of the unspent balances should go to them under their unclaimed-property laws. Other sta Read More