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The author describes the necessary steps for protecting your best accounts. Read More

Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

Forget 18-to-49. Thanks to the Baby Boomers, 50-and-over is your new marketing sweet spot. Read More

How do I write a press release? Do you want some examples of how to write that release to TV and newspaper reporters? Read More

Google is auto-filling local business profiles with photos and videos pulled in from other web sites. Read More

So for all of you “social media mavens and mavericks” out there who just can't get enough, we have comprised a list of video and audio podcasts with a focus on social media that include tips and strategies to improve your online experiences. Read More

“Three out of 4 small business owners found a green vendor to be more appealing than a non-green vendor if the service and price are the same.” This statement comes from PayCycle, a payroll service from Palo Alto serving 85,000 small businesses. Recently they did a survey of 202 randomly chosen businesses from among their customer base, and th Read More

What should you do if you find yourself getting ambushed by a TV reporter? Where do you look? What should you say? Should you walk away? Read More

Don't miss them...watch them now. You'll be glad you did. Read More

How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More