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I've written often that one of the ways to create goodwill, positive buzz and happy customers is to exceed expectations. Responding proactively to problems offers, in my opinion, one of the easiest ways to exceed expectations available. Problems happen, that's a fact, and you can choose to respond to customer challenges, problems, let downs, scre Read More

One of the most powerful obstacles to innovation and success is fear. Fear of the unknown, fear of what's ahead, fear of failure. It's easy to be paralyzed by fear in any capacity, but in our work — especially for business owners — it can stifle innovation, growth and success. Read More

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way. Read More

A friend and business partner sent me these points on how to fund a business startup. The advice is from serial entrepreneur Naval Ravikant at Microsoft BizSpark. Read More

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at To Read More

6 easy ways, ways we can choose, ways that cost nothing but a choice of ours, to bring much-needed positivity to work. Read More

Today I would like to introduce the Ultimate Small Business Collection. This is a hand picked group of 12 add-ons that I personally use to enhance the Firefox browser for my small business activity. You can download and install the entire collection with one button and find ways to better bookmark, participate socially, automate repetitive tasks a Read More

BizBox lays out what health-care reform would mean for small businesses--namely, hundreds of billions of saved dollars. Read More

The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More

This is by no means an exhaustive list. I'd call this more of a “beginners list”; a run-down of some useful twitter accounts that focus on tech and computers. It's purpose is to get you started if you're new to twitter or to round out your list if you're already on twitter. The list is appropriate for anyone who is interested in keeping up with Read More