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Great example about how the way you handle quality problems can cause you to either lose clients or gain a competitive advantage. Read More

Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
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Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor baed on how fast a site or page loads. Matt described this as one of his 'what to expect in 2010′ bullet points in his presentation in Las Vegas. Read More

What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

Chris Brogan's (www.chrisbrogan) 3 things inspired me to keep thinking about this. Here's my three things. Read More

When cash is tight, marketing budgets suffer. That's why Forbes canvassed the entrepreneurial, consulting and academic ranks for go-to marketing techniques that even small businesses can afford. Here are but a few, and the estimated costs of each. Read More

A new telecoms network from Spain is taking crowd sourcing to a new level. Is this the wave of the future or a big mistake? Read More

Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

Sustainable, consistent, innovation is increasingly the competitive edge for businesses of all sizes. Here's 5 metrics any business, of any size, can measure to judge the success of their innovation. Read More