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A list of benefits that small and mid-sized companies experience when creating a successful content marketing strategy. If you ever wondered why you should invest resources in creating a solid inbound marketing strategy, this list of pleasant side-effects will convince you that content marketing is Read More

Social media can be a lot to take in all at once, so I've put together this downloadable check list to help you get started. The checklist is a little compilation of tips to set you up for implementing a killer social media campaign or management strategy. Read More

In today’s era of fast-paced information and short attention spans, B2B firms and marketers that overlook videos may soon be left in the dirt.

Telling compelling brand stories can be challenging for B2B companies. An oft-cited reason is that their products and services aren’t as “glittery” as t Read More

What's so special about Twitter profiles you might ask? Why should I care about it so much? People are following my business only because of my excellent tweets you might say. And, yes. You are right... For the most part. But wait a minute. Haven't you heard that a perfect marketing campaign consis Read More

Most of us are pretty familiar with this statistic. The truth is, while many people know someone who has attempted a startup – few people know someone who has been successful with one.

Surprisingly, the reasons why most startups fail can be bucketed into a relatively small number of categories. Read More

In this episode of the MS. ILEANE SPEAKS PODCAST we explore the fear of blogging and cover some easy tactics to help people conquer their fears. Here’s the thing; it’s REALLY not that hard to start a blog. The folks at WordPress make it so much easier than when I started back in 2009. Plus there ar Read More

People want to read, and do business with, those that they Know, Like, and Trust. It’s called Authenticity, and this is how you build it with your blog. Read More

While the disruption being created by the software industry with the cloud impacts on SMBs globally, it also disrupts the software vendors at the same time Read More

Like many solopreneurs, I “fell” into business ownership by complete accident. I was a marketing manager at an IT solutions company in Northern Virginia and was looking for a way out. At the time I was fortunate to have the backing of my family, savings and a supportive boss. After deciding to call Read More

Halloween offers a unique opportunity for businesses to launch some fun and interesting marketing campaigns. Halloween themed promotions can help your business gain some interest and bring new customers through the door. Read More