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“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid med Read More

Before you write your proposal, you should try to summarize your business idea or project in two or three sentences, then show it to a lay person and check for understanding. If they have difficulties understanding your idea, then you need to rewrite it until they do. Don’t start writing your propo Read More

If you are a small business owner or someone looking to grow your startup business, the task of marketing it can seem daunting. Marketing buzzwords such as engagement, outreach and digital presence are all terms that imply the investment of human and monetary resources. Social media accounts requir Read More

Is blogging a hype way of building a lucrative business? This question is one which many businesses are asking based on the number of blogs inhabiting the blogosphere.

The answer is no especially when done right.
This is because blogging has so many benefits.
Before diving into the awesome ben Read More

There are many who wish to start their own business with their family, but because they are already working a fulltime job to have a consistent income they may feel that they are at a disadvantage. Tied to the responsibility of work and raising a family, a startup business may seem impossible. Beca Read More

Start by answering these questions:
Are you in a working environment that
drives you nuts?
Do conditions in your workplace support
positive and creative thinking?
Are you putting in a whole lot and yet it
feels as though you are doing nothing?
Surroundings can have a big impact on your mood, Read More

Today, everybody is looking at online money makers with the strange eyes. They are wondering that how they are managing to get the money from the “Internet”. This type of thinking is specially found in developing countries, but its bit clear in Western countries. Mostly people think that its very e Read More

It’s not easy being the new business on the block, which is why building your credibility needs to be an early priority. For small businesses, your first customers are extremely important to building that credibility. According to research conducted by McKinsey, up to 50 percent of purchasing decis Read More

Expanding your business is an exciting proposition. It means it's doing well and ready to grow to the next level. But often a business needs financial support to implement expansion ideas. A ... Read More