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If you’ve wondered what your competitors are up to, that shows you’re thinking strategically and want to have confidence in your own company’s approach. There are plenty of ways to check on your competition that are totally above-board.

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Can you grow your company using your own money rather than outside financing? Here are some key benefits and strategies to bootstrapping your business. Read More

We are in a fundamental time of change for business. Your customers are more empowered, more knowledgeable, and have greater reach in some cases than you do. They often know more about your products than your own employees! There is only one answer for businesses grappling with this shift in custom Read More

Marketers are now relying on influencers to construct their content campaigns which can be both good and bad. Webpresence shows why with two case studies. Read More

I have a quick but important post for you all this week; it’s all about how everyone’s a liar.

Provocative and dramatic, I know, but it’s true, and not accepting it gets a lot of new entrepreneurs into a lot of trouble with their businesses. Now, I’ve talked a lot about business planning: doing Read More

Have you ever participated in an online course, a webinar, or a chat room meet-up? These types of events can provide profound benefits for your business. They help further enhance your credibility and authority as a leader in your industry. You earn the trust of your audience by providing substanti Read More

Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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Here’s a question I hear at least weekly: As an entrepreneur, how do you deal with negative comments on your company's social media pages and blogs? Here's how to turn an Internet Troll into a human being in three messages. Read More

Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More