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Arguably, social media is the best thing that happened to online marketing because of its ability to reach millions of people globally. In many respects, social media is another PR channel and if you are serious about making social media work for your business, incorporate it into the everyday life Read More

Jeff Sieh has become the embodiment of manly pinterest pinning, and it's fascinating to see how he got there, and his secrets for success. Read More

Every entrepreneur is quick to tell friends and potential investors about his or her vision of changing the world, about all the customers who have expressed an interest, and about all the other investors who are lining up to get a piece of the action. As an angel investor, I really prefer to hear Read More

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read o Read More

This post breaks down what a copy deck is and why it’s an essential template in a professional copywriter’s arsenal. Read More

Today’s sales funnel and sales process has changed. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to ge Read More

No doubt you have heard that we only use 10% of our brain, well… with new research neuroscience tells us that the figure is now more like 2% or 5%. The part of the brain that we use is the conscious part of the brain. Read More

Social media has transformed the way that small businesses operate in the last few years. Twitter is now an indispensable tool for business, regardless of what business you are in. Is your small business on Twitter? If not, it should be. Read More

Black Friday is the high water mark of the holiday shopping season, and for many small businesses, it opens the door to driving traffic and sales. Many small business owners, however, tend to feel intimidated and lost in the shadows of larger brands when it comes to Black Friday. Read More

The worrying trend of today's social media personal/business brand image has led us to a new 'disorder': The pursuit of perfection. Read More