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A Super Bowl ad comes with a price tag of about $3 million dollars this year. Even if you have enough money in your marketing budget to pick up a 30-second spot, there are alternatives that can offer more bang for your buck than a televised ad, no matter how big an event it's shown during. Considering how many people fast forward through the commercials, it's time to explore other options. Read More

When you're negotiating a sale, the situation can require even more compromise. Your business likely relies on sales, putting you in the mindset that you'll do anything to win over your customers, but you have to make sure that each sale still offers you enough margin to turn a profit. Read More

The process of creating buzz doesn’t start from creating a Blog or creating a video, it’s a social media strategy that encompasses social media and word-of-mouth marketing. Read More

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I hav Read More

Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

If you want to retain your best talent, be able to draw the best talent and increase your business all at the same time, it's possible. Entrepreneur.com reports that the key is to create an employee benefits program that rewards employees for generating more business. Follow the link for more details. Read More

If your small business creates any products or services that might be useful to Uncle Sam, you may want to look into a new law that, if passed, could increase the number of U.S. government contracts given to small business. Check out the full story on the Landrieu, Snowe Bill at TradingMarkets.com which could, among other things, require federal agencies to consider small business when handing ou Read More

NASA is inviting public to tweet their Way Into space next week. Astronaut Mike Massimino @astro_Mike will be accepting questions for the crew from the public via his Twitter account until Thursday, Feb. 11. Massimino will be a shuttle Capcom, or spacecraft communicator, at NASA's Mission Control in Houston during Endeavour's flight, scheduled for launch Feb. To participte you can start tweeting Read More

Blog comments are an effective online marketing technique. From a search engine optimisation point of view, there are a number of positive effects of blog comments referring to driving qualified traffic to your site. Read More

The IRS wants businesses to pay their taxes online, as well as file their taxes online. It's faster, eliminates the need for the IRS to have people open envelopes and process paperwork and has been running for more than a decade. Read More