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Marketing is essential for a successful business. But, for both new and established businesses, it can be expensive and difficult to determine the proper avenues and strategies that will work best for your business. Read More

GoldieBlox was launched to encourage more girls to explore careers in engineering by providing them with fun toys. GoldieBlox and the Spinning Machine is designed to teach kids how to create a belt drive. While that may not seem like a particularly amusing task, GoldieBlox makes it fun by pairing t Read More

Laurel says boring titles don’t sell anything. She shows us a few tricks to get some sizzle into those words. Rule #1: Your title should state the outcome or the benefit that customers will receive. Read More

If you become tagged as a “politicized” member of a community (because you don’t take time to listen), it can hurt your influence and be a road block to win the trust and confidence of the very people you are trying to reach. Read More

Do you want to live, write and make real good money as a freelance writer? The sad truth is that many freelance writers don’t make good money and this is why. Read More

It's no coincidence that some of our greatest leaders have been introverts, from Bill Gates to Abraham Lincoln and Albert Einstein. Here's a peek at the introvert's guide to success. Read More

For business owners, however, paying attention to the research on various workplace issues can make a big difference in the daily output of each worker, not to mention overall morale. Whether you’re boss or employee, here are a few major adjustments that can make a big difference. Read More

Have you ever felt lost about how to structure a good blog post for your business blog? People not only struggle with “what to write about” on their blog, but “how to structure the blog post.” Read More

It’s been interesting to see the rise of social media companies as they go from fun ways to keep in tough with your loved ones to serious business ventures. LinkedIn and Facebook are now publicly traded companies. The next Big Thing in social media investing is, of course, Twitter. Read More

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. Read More