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Google is shifting from displaying keyword focused content to content that fulfills searcher intent. So what does this mean? Read More

There are some things that are beyond your control. You might not get the job or win your true love or make the sale…and it might just have nothing at all to do with you. No use gnawing on the bone – get back out there and try again. Read More

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of belonging. Read More

Yes, there is hope for the younger generation. Here are several whose entrepreneurial endeavors paid off. Read More

Ron Howard explained that while they were shooting the notorious episode where Fonzie jumped the shark, he knew the show had turned a corner. In the case of Happy Days, the corner was the chasing of ratings at the cost... Read More

A great brand is more than a logo, business name and tagline, they stand for something unique and special, they powerful emotional and subconscious perceptions of value, meaning and status which are unqiue to that brand. This translates as loyalty, trust, and connection among their customers. Read More

Do you dislike being the center of attention or speaking in front of large groups? Sarah Santacroce shares tips on how introvert entrepreneurs can successfully market themselves and their companies. Read More

When you engage your target audience and build up a following who want more, it gives your brand something that can’t be duplicated by any competitor. And it puts you in a position to not care what Google does – independence from Google (which often comes with rewards). Read More

Most would-be authors have never considered book sponsorship. Yet this is a creative and effective way to leverage other people’s money (usually corporations) so that you can write, publish and promote your book. Let’s look more closely at exactly how you can access this money. Read More

Computers are replacing human beings across many industries, but the humble grocery-store self-checkout machines just can't cut the mustard compared to human cashiers. Read More