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As a consumer, I’m a big fan of free samples. (And who isn't?) I love getting stuff for free, trying new stuff risk-free. Costco is a favorite store of mine for this reason.

And, again for this same reason, as an entrepreneur I've been collecting creative strategies for using free samples in my Read More

With an estimated 100 million small businesses in the world today, competition in the online marketing place will only become more fierce. This means that new, or prospective entrepreneurs must work harder to make their brands stand out in front of a target audience. Read More

All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Here, a few entrepreneurs are asked, "Should you ever fire a customer?" Read More

Running quick tests like this helps you see what your low-hanging fruit is and where you can make the most gains by tweaking your code or your content. Plus it’s free. Let’s see if you can beat my scores. Read More

Two of the most effective formats to choose from are Whiteboard and Explainer Videos. It’s been proven time and time again that these types of videos perform much better than someone on the screen (talking head videos). Read More

At some point, you might need to hire out some of the work for your small business. Here’s what you should keep in mind when paying workers. Read More

The field of content marketing is riddled with issues and difficulties along the road to success. Often marketers can be discouraged by the problems that arise. In order to avoid pitfalls along the way, and to take steps in the direction of success, James Mello interviewed Rick Ramos to see what in Read More

We may be in the final months of 2016, but it’s not time to give up on revamping and refreshing your skills when it comes to web design.

Looking back over the year gives you plenty to learn from, and having some skills in hand makes it easy to move into 2017 a much stronger player. Read More

By not going for a professional office space, businesses can often save on a few thousand dollars each month; and that’s a lot of money. The only trouble is that businesses without office space may be perceived as ‘fly by the night’ operators who may not be trusted. So how does a business save on r Read More

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to distinguish between the Read More