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Advertising for your business is a necessary expense. It is often very expensive, time consuming, and the results are not guaranteed. The use of promotional memory sticks can address each of these issues. Your company's logo, name, and slogan will appear on the promotional memory stick. Consumers w Read More

Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it’s still negative?

If you’ve been using social media for a while and you’re still waiting for it to deliver positive revenue, here are some tips you can employ when your social media strateg Read More

It really shouldn’t be too much of a surprise. Ultimately, social media is about boosting sales. No, it isn’t just a fad that’s there because everyone says you should be involved in social media. Yes, it builds brand, but guess what? The ultimate goal of branding is also…you guessed it, sales. So, Read More

You may believe that your calendar is for keeping track of the appointments that you have with other people, with your clients and your dream clients. Read More

Every New Year, we make plans and set goals for what we'd like to accomplish. Our enthusiasm to accomplish those plans and goals, generally lasts about as long as it does for us to create the list. Why not keep things simple for a change and focus on doing one thing better than we did last year? D Read More

Need a little boost in your small business PR creativity? Check out the following 26 annual events and bizarre holidays. Many of these are great ways to get small business PR in December as media outlets and reporters will find them just quirky enough to cover your angle tied in with one or more of Read More

I had the great pleasure of interviewing Jill Konrath of Selling to Big Companies about her excellent new book SNAP Selling. Read More

Facebook is a powerful online tool for small businesses. Many small business owners don't know how to use Facebook effectively. Learn how to use Facebook for your business. Read More

In part 2, I want to follow up with an overview of what needs to be done to ensure that an After Action Review is successful. Let’s get straight to it, with my 8 new tips... Read More

If you have this great idea you think has the ability to make money but also make you a successful business person then why not make it a reality. Well one of the biggest problems with making it a reality is usually financial backing. Not everyone has the finance available there and then to make th Read More