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Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video." "Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on YouTube of simil Read More

Franchise companies, facing what many say is the toughest economic environment they've seen, are offering two-for-one deals, reduced fees and financing help to woo new buyers. They are also paying existing franchisees to help spread the word. Read More

This short video shows a coaching session on cold calling. It moves quickly and covers a lot of ground, but the points that it makes are truly useful. Read More

Thinking about conducting your first employee survey? Here are some tips to help make your effort successful. Read More

Almost anyone can pull together a web-based survey using free or almost free survey tools available on the Internet. In fact, these do-it-yourself tools can help you save money and time by making use of resources already developed by professionals. However, as some of you might know from getting involved with some other do-it-yourself activities, Read More

The average customer visits their local Costco 22 times a year. The company has become one of the largest in the U.S., with 473 outlets and more than $50 billion in sales, and is also the largest membership warehouse club chain in the world. Its founder and CEO, Jim Sinegal, has been called the Sam Walton of the 21st century for his low-key style Read More

If you want your blog to become more than a hobby, you'll need to take steps to improve your blog from at least five different perspectives. Here are thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

This might come as a shock to some folks, but bigger isn't always better. A shock, to be sure. But pick yourself off the floor and listen. Big payrolls don't guarantee success any more than adding cheese to a recipe guarantees an instant gastronomic delight. Sometimes it works, and sometimes it doesn't. Read More

Best customer experiences are not about the product or the service alone, but about the attitude with which those services were rendered or product delivered. Read More