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One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its ear Read More

Lately I've been pondering the part that social media plays in my blogging business. This post is an attempt to make some sense of it. I'd value your thoughts in comments to help me take these half thought through ideas to something more concrete. Those who have been following me for a while know that I not only spend a lot of time on my blogs b Read More

How to stand out in a crowd and to better network yourself and your small business. Read More

Jerry Kalish explains how you can take a tax credit for your employee retirement plans that comes in addition to your deductions on what you pay into them. Act now before it's too late! Read More

MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day, reports MediaBuyerPlanner. Businesses can build and run customized online display ad campaigns in minutes through a new self-serve option through a partnership with AdReady. Read More

This is great post that details three different methods that businesses can use to utilize Facebook for market research. The best thing is that these methods are all free! Read More

Procrastination is not a time-management problem. It's a complex problem involving personality, situations and motivation. Here are three psychologically sound tips to help us procrastinators overcome this problem. Read More

The 3 phase business strategy by the Underpants Gnomes has to be one of the most ingenious plans created but it had its flaws. Here's what B2B Marketers can learn from the ineffectiveness of the Underpants Gnomes plan. Read More

Business Name Blues is a 3-part series in which I talk about the experiences I had in naming my business and give tips based on lessons I've learned in the process. Read More