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Last week I wrote this post sharing my social media strategy as it is today. I received a ton of great feedback! Thanks to everyone who commented on this blog and in the group discussions it was posted in. One reader, Mike Y, left a comment offering to review my LinkedIn account and my website. I accepted his offer and we continued our discussion via email.

I had mentioned that I plan to r Read More

Advice and tips on how to manage your time to help you decide on the most valuable use of your time to help you reach your goal.

Learn how to prioritise your work so you use your time effectively. Read More

Perhaps if we were to start thinking of the internet as a very powerful mirror, one which shines back upon us our good and our bad. Then perhaps, we may begin to realise that when blame it, we are merely pointing the finger at ourselves. Read More

It is very tempting to just jump in,launch and starting marketing, however a little homework before you do can go a long way to help you succeed. These questions apply whether you are a new business launching your first product or service or you are a more established business wanting to expand your offerings to current customers. Read More

If you're a small to mid-sized business owner or manager, you may want to add Ohio based bizSugar.com to your top resource list. (Disclosure; I'm the Community Promotions Director for the Small Business Trends website. Anita Campbell owns that site,... Read More

Do you have "all the luck"? Do customers find you when they're looking for you? Are you in the right place at the right time? Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

In today’s highly competitive business environment, understanding your target audience and how your product or service offerings differ from the competition’s is especially important. That’s where customer satisfaction research comes in. You need to ask your customers how your company is performing in their eyes, rather than make an educated guess about what they think of your business. Read More

Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, says Erin Ferree, founder of elf design. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More