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Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Why do customers still buy from you? Our entrepreneur reporter and blogger lists five main reasons for small business marketing advice why entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: Read More

Even if your budget cannot accommodate an outside consultant you can still launch your own promotion. Remember, too, that what you can save in money, you’ll spend in time. Here are some tips. Read More

Is TV advertising one of the staples of your small business marketing plan?  Are you being hounded by the local station reps to run an ad?

The Super Bowl, the holy land for TV advertisers, is showing that TV may not be as powerful as it once was: Read More

New research suggests that the mere presence of online ads has an influence on the products and services we buy, and that businesses that advertise online are probably getting a better bang for their advertising buck on the Web than in other media, like television, radio or print. Read More

Google's Nexus One is certainly a nifty device, and has generated more than its share of hype. But ultimately, Google's mobile strategy isn't about flashy hardware --- it's all about generating money from advertising, just like in the traditional Internet. Read More

Product promotion strategies you can use online to get your business a buzz, also open 24 hours because it`ll be on the internet. Read More