Click Through Rate And ROI Has NO Relationship

Click Through Rate And ROI Has NO Relationship - http://www.penn-olson.com Avatar Posted by williswee under Advertising
From http://www.penn-olson.com 4871 days ago
Made Hot by: marciabiz on October 9, 2009 11:52 pm
A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More

How to Use Yahoo Ads Service To Increase Sales

How to Use Yahoo Ads Service To Increase Sales - http://www.smallbusiness-websites.com Avatar Posted by mariajoe under Advertising
From http://www.smallbusiness-websites.com 4908 days ago
Made Hot by: tiroberts on September 3, 2009 6:28 pm
Pay for Performance or P4P was invented originally by Overture. Nowadays Overture is called as Yahoo Overture because of takeover a couple of years ago. To get a visitor to visit to a site than others, it has to be really visible. With more people being aware of your web site, there would be extra hits and visitors to your site given the chance to Read More

Direct Comparison Ads: Do They Work Best?

Direct Comparison Ads: Do They Work Best? - http://zachheller.com Avatar Posted by maplesummit under Advertising
From http://zachheller.com 4985 days ago
Made Hot by: on June 17, 2009 2:51 pm
Advertising works when it is done right. There is no question in that. Companies spend millions of dollars on ad campaigns trying to target the right market and convince them of something. Read More

Marketers shifting to online WOM but are consumers?

Marketers shifting to online WOM but are consumers? - http://www.bizreport.com Avatar Posted by q4sales under Advertising
From http://www.bizreport.com 4989 days ago
Made Hot by: on June 15, 2009 12:54 pm
Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market. Read More

90% of SMB Owners Quit Paid Ads Within 6 Months

90% of SMB Owners Quit Paid Ads Within 6 Months - http://smallbiztrends.com Avatar Posted by maplesummit under Advertising
From http://smallbiztrends.com 4990 days ago
Made Hot by: on June 13, 2009 2:32 pm
Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More
Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More

5 Secrets to More Effective Online Ads

5 Secrets to More Effective Online Ads - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Advertising
From http://www.fuelnet.com 5034 days ago
Made Hot by: on April 30, 2009 4:01 pm
One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent of small business owners say they are satisfied with their online advertising efforts. Getting it right is critical in today Read More

How Much Ads Cost

How Much Ads Cost - http://www.emarketer.com Avatar Posted by ArmadaIG under Advertising
From http://www.emarketer.com 5039 days ago
Made Hot by: on April 28, 2009 4:51 am
Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Magazine, TV Ads More Effective than Ads Online

Magazine, TV Ads More Effective than Ads Online - http://www.marketingcharts.com Avatar Posted by ArmadaIG under Advertising
From http://www.marketingcharts.com 5052 days ago
Made Hot by: Bigheights on April 14, 2009 4:24 pm
Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study. The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines Read More

Give me your dirty, your ugly, your bad news

Give me your dirty, your ugly, your bad news - http://eimr.blogspot.com Avatar Posted by JohnH under Advertising
From http://eimr.blogspot.com 5056 days ago
Made Hot by: on April 8, 2009 9:41 pm
I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!