Advertising | Small business news; tips; networking

Posted by wontonu under Advertising
From http://www.entrepreneur.com 5804 days ago
Made Hot by: on January 2, 2009 11:02 am

The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale Read More

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Viral marketing in B2B requires emotion too! (Watch videos)

Posted by EngagoTeam under Advertising
From http://www.leadsexplorer.com 5816 days ago
Made Hot by: on December 21, 2008 10:42 pm

Commercial B2B video's require emotion too in order to become viral. Read More

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Display Ads Put Searchers in a Branded State of Mind

Posted by suzyQ under Advertising
From http://www.marketingvox.com 5826 days ago
Made Hot by: on December 10, 2008 8:18 am

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches. In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal Read More

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How to Understand Your Audience: Data Collection & Analysis

Posted by mona19 under Advertising
From http://www.doshdosh.com 5830 days ago
Made Hot by: on December 9, 2008 5:52 am

The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i Read More

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10 Tips to Stretch Your Advertising Budget

Posted by smallbizbee under Advertising
From http://smallbizbee.com 5853 days ago
Made Hot by: on November 13, 2008 6:14 am

The following 10 tips will help make the most of the advertising dollars you do spend, and if followed should result in overall cost savings without jeopardiznig the reach of your advertising campaign. Read More

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5 Ultra-cheap Advertising Methods For The Part-Time Business Owner

Posted by mattr under Advertising
From http://www.yfncg.com 5853 days ago
Made Hot by: on November 12, 2008 8:36 am

I think these are great strategies for those who are starting a business while still working full-time at a “day job” or for high school and college students looking to make some extra cash by moonlighting as their own neighborhood's computer guy. Read More

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Using Google to Reach Local Customers

Posted by suzyQ under Advertising
From http://www.smallbusinessnewz.com 5907 days ago
Made Hot by: on September 21, 2008 6:07 pm

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

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SMB Ad Spending Undaunted by Economy

Posted by luckycharmer under Advertising
From http://www.marketingcharts.com 5913 days ago
Made Hot by: on September 15, 2008 10:53 pm

An overwhelming majority (81%) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months Read More

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The most brilliant outdoor campaign ever!

Posted by melanee under Advertising
From http://www.drewsmarketingminute.com 5914 days ago
Made Hot by: dreamwithdeadline on September 12, 2008 4:13 pm

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

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