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Mobile Ads Marked by Promise, Problems - http://www.emarketer.com

Posted by jnelson under Advertising
From http://www.emarketer.com 5626 days ago
Made Hot by: on October 31, 2007 3:34 pm

The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More

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Local media more trusted both on- and offline

Posted by ArmadaIG under Advertising
From http://www.bizreport.com 5637 days ago
Made Hot by: on October 25, 2007 7:04 pm

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More