Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.
Advertising inserts are still influential when it comes to making purchasing dec
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Picking the Right Media for the Job
Posted by ILuvMktg under AdvertisingFrom http://www.emarketer.com 5902 days ago
Made Hot by: on February 29, 2008 3:15 am
Standing Out with Peripheral Marketing
Posted by ArmadaIG under AdvertisingFrom http://rohitbhargava.typepad.com 5907 days ago
Made Hot by: on February 23, 2008 8:04 pm
Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bharg
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10 Best Product Placements Ever!
Posted by tinobuntic under AdvertisingFrom http://www.placemyproduct.com 5909 days ago
Made Hot by: on February 21, 2008 7:41 am
Using product placement for advertising allows for a lot of creativity. Here are my ten favorite product placements.
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Design Inspiration: the Anatomy of a Great Blog Ad at Randa Clay Design
Posted by JohnH under AdvertisingFrom http://randaclay.com 5914 days ago
Made Hot by: on February 16, 2008 6:49 pm
It's hard enough creating effective banner ads of any size, but it's especially difficult to create an ad that's only 125px X 125px (a popular size for blog ads). Randa Clay offers some great examples of these tiny ads. If you can create an effective version of one of these, you create an effect ad at any size.
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5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad
Posted by Fenessy under AdvertisingFrom http://contentmarketingtoday.com 5922 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More
Can you be sued for what your customers say about the competition?
Posted by blueenergy under AdvertisingFrom http://www.nytimes.com 5925 days ago
Made Hot by: on February 6, 2008 1:22 am
Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero
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Best advertising campaigns I've seen. Great for advertising ideas.
Posted by dobbie under AdvertisingFrom http://uaddit.com 5931 days ago
Made Hot by: Fenessy on January 30, 2008 10:09 pm
These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers.
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When Targeting Multicultural Audiences, Be Relevant
Posted by JohnH under AdvertisingFrom http://adage.com 5956 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.
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Small Businesses Rely on Traditional Advertising While Embracing Online
Posted by readwacker under AdvertisingFrom http://www.marketingcharts.com 5971 days ago
Made Hot by: on January 2, 2008 7:52 pm
Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y
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It's Not the Media That Matter, but the Modes
Posted by ArmadaIG under AdvertisingFrom http://bosacksarchive.blogspot.com 6003 days ago
Made Hot by: on November 21, 2007 3:31 am
Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express
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