Design Inspiration: the Anatomy of a Great Blog Ad at Randa Clay Design

Design Inspiration: the Anatomy of a Great Blog Ad at  Randa Clay Design - http://randaclay.com Avatar Posted by JohnH under Advertising
From http://randaclay.com 4206 days ago
Made Hot by: on February 16, 2008 6:49 pm
It's hard enough creating effective banner ads of any size, but it's especially difficult to create an ad that's only 125px X 125px (a popular size for blog ads). Randa Clay offers some great examples of these tiny ads. If you can create an effective version of one of these, you create an effect ad at any size. Read More

5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad

5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad - http://contentmarketingtoday.com Avatar Posted by Fenessy under Advertising
From http://contentmarketingtoday.com 4214 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More

Can you be sued for what your customers say about the competition?

Can you be sued for what your customers say about the competition? - http://www.nytimes.com Avatar Posted by blueenergy under Advertising
From http://www.nytimes.com 4217 days ago
Made Hot by: on February 6, 2008 1:22 am
Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Best advertising campaigns I've seen. Great for advertising ideas.

Best advertising campaigns I've seen. Great for advertising ideas. - http://uaddit.com Avatar Posted by dobbie under Advertising
From http://uaddit.com 4224 days ago
Made Hot by: Fenessy on January 30, 2008 10:09 pm
These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

When Targeting Multicultural Audiences, Be Relevant

When Targeting Multicultural Audiences, Be Relevant - http://adage.com Avatar Posted by JohnH under Advertising
From http://adage.com 4248 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More
Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y Read More

It's Not the Media That Matter, but the Modes

It's Not the Media That Matter, but the Modes - http://bosacksarchive.blogspot.com Avatar Posted by ArmadaIG under Advertising
From http://bosacksarchive.blogspot.com 4296 days ago
Made Hot by: on November 21, 2007 3:31 am
Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express Read More

Mobile Ads Marked by Promise, Problems

Mobile Ads Marked by Promise, Problems - http://www.emarketer.com Avatar Posted by jnelson under Advertising
From http://www.emarketer.com 4314 days ago
Made Hot by: on October 31, 2007 3:34 pm
The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More

Local media more trusted both on- and offline

Local media more trusted both on- and offline - http://www.bizreport.com Avatar Posted by ArmadaIG under Advertising
From http://www.bizreport.com 4325 days ago
Made Hot by: on October 25, 2007 7:04 pm
A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!