A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal
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Display Ads Put Searchers in a Branded State of Mind


From http://www.marketingvox.com 5174 days ago
Made Hot by: on December 10, 2008 8:18 am
How to Understand Your Audience: Data Collection & Analysis


From http://www.doshdosh.com 5178 days ago
Made Hot by: on December 9, 2008 5:52 am
The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i
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10 Tips to Stretch Your Advertising Budget


From http://smallbizbee.com 5201 days ago
Made Hot by: on November 13, 2008 6:14 am
The following 10 tips will help make the most of the advertising dollars you do spend, and if followed should result in overall cost savings without jeopardiznig the reach of your advertising campaign.
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5 Ultra-cheap Advertising Methods For The Part-Time Business Owner


From http://www.yfncg.com 5201 days ago
Made Hot by: on November 12, 2008 8:36 am
I think these are great strategies for those who are starting a business while still working full-time at a “day job” or for high school and college students looking to make some extra cash by moonlighting as their own neighborhood's computer guy.
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Using Google to Reach Local Customers


From http://www.smallbusinessnewz.com 5256 days ago
Made Hot by: on September 21, 2008 6:07 pm
Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets.
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SMB Ad Spending Undaunted by Economy


From http://www.marketingcharts.com 5262 days ago
Made Hot by: on September 15, 2008 10:53 pm
An overwhelming majority (81%) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months
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The most brilliant outdoor campaign ever!


From http://www.drewsmarketingminute.com 5262 days ago
Made Hot by: dreamwithdeadline on September 12, 2008 4:13 pm
Here's an outdoor campaign that broke all the rules in all of the right ways.
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Seth's Blog: Ads are the new online tip jar


From http://sethgodin.typepad.com 5283 days ago
Made Hot by: on August 25, 2008 2:41 pm
Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content.
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Small Budget Big Results


From http://www.evancarmichael.com 5312 days ago
Made Hot by: on July 26, 2008 4:47 pm
The Golden Palace Casino paid South Carolina resident Amber Rainey $4,000 to advertise on her pregnant belly. The SnoreStop Company gave Andrew Fischer of Omaha, Neb. over $37,000 for one month of advertising space on his forehead. While there are plenty of people willing to rent their body parts in exchange for lucrative advertising dollars, ther
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Legal Sea Foods Ads Banned In Boston


From http://www.mediapost.com 5322 days ago
Made Hot by: on July 16, 2008 9:13 pm
Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water.
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