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B2B is all about relationships and patience. Read More

It's hard to over-estimate the importance of a good logo. When they're done well -- they can become shorthand for your entire brand or company. Sadly, most logos never achieve that status because they're not well executed. Read More

why image is everything Read More

There is one form of advertising that has always worked, and will continue to work, and has nearly a guaranteed positive ROI. It's the most trusted form of advertising out there, has no shelf life, and will always be well received by your market — so what is it? Word Of Mouth! Read More

What should you do with your advertising budget in a down economy? It's probably the opposite of what you might think Read More

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are influenced themselves by traditional media. Read More

Does sex sell or distract from your campaign message? Controversy is spinning over a brave online video campaign featuring dozens of topless sexy chicks parachute jumping to form a sky message "Siemens washing machine only 4999" or about $900. Read More

The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale Read More

Commercial B2B video's require emotion too in order to become viral. Read More