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What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-m Read More

Stop project failures before they start with a more effective workflow management process. Here's how marketers can implement one in seven easy steps. Read More

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and mo Read More

Push notifications have emerged as one of the most effective techniques for disseminating marketing messages to your potential customer base.
Here are some detailed insights into push notifications, their benefits, and how to use them. Read More

Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant port Read More

Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mo Read More

Learn about 7 low cost marketing ideas for your small business, that you can do now before the holiday season is completely gone! Read More

Local SEO is the practice of optimizing your website and a business entity so that it shows up high in the organic and local search results for your specific area. Read More

With the advent of internet and technology, the various kinds of digital marketing programs are also becoming the star attraction to a number of people. However, there are certain basic concepts and rules related to all types of digital marketing programs which you should heed, and this would ensur Read More