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The shock and awe of this update came from sites that have dominated the search results for years, but now Google says they are low quality content farms. There are a number of questions that the Farmer update begs. Read More

The more you know how your customer segments think, feel and behave the easier it is to communicate the right messages at the right time and have a strong relationship. Here are a couple of tips to help. Read More

Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions --

Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company mess Read More

Google's recent algorithm update has waged war on content farm sites. Learn how the Farmer update will affect your search experience and company website. Read More

My colleague Todd Schnick is a smart guy. While I can’t lay claim to thinking up the “14 arrows” I talk about in today’s podcast, I sure as heck can use them to generate marketing muscle! If you want to read about them, check Dreamland Interactive. Read More

In a vast effort to improve the user experience and bring more traffic to publishers’ websites, the popular social network is rolling out with a major update that will give each “like” more prominence on the Facebook platform. Now every time you give a story your “thumbs up,” a headline, blurb and Read More

Daniel Sundin, Community Manager at PETCO, discusses the way his company uses social media to boost its brand. It's true that lots of small businesses use tools like Twitter and Facebook too, but what can we learn in our strategies by taking a look at the big guys and how they market their brands o Read More

The minute expertise became an online commodity, the Internet was suddenly awash with experts. But many Internet users have learned the hard way that not everyone is who they say they are. So how do you choose the experts from the actors? Consider these ten tips. Read More

Is your business website making these mistakes? You could be losing visitors, clients, and money. Find out how to make your website more professional and profitable. Read More