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You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in y Read More

New social media tools reviewed: here are the favorite tools discovered in the last 6 months by our social media experts. Read More

There is no excuse to not quantify the value you can deliver to a customer. Collaboration and trade always produce value for both parties in the deal. Think through the following. Read More

If you are going to put a photo of two business people shaking hands up on your website then why not take a photo of YOU shaking the hand of one of your current customers and put this up on your website... Read More

A short six step system to getting your customer complaints and concerns resolved quickly and in a professional manor. Read More

You know something isn’t right, but you ignore the signals and hope next time the result will be different. So you try again and low and behold the results are even worse. This happened with my gardening experience and here are 2 marketing lessons I would like to share. Read More

Structure your business around who you are. Being authentic is a sure fire way to differentiate your business from others. Not only is it easy to come up with great marketing strategies, but it becomes fun to get and keep custoomers. Read More

When you haven’t created the ability to tie your price to the value you create, you guarantee that price is the what your dream client uses to make their decision. Read More

Lady Gaga built a brand from scratch and is now, according to Anderson Cooper, “the most talked about entertainer in the world”. Lady Gaga didn’t get famous by accident, she diligently studied “the art of being famous”. All business owners can learn from her. Here's why. Read More