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How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

It’s March, spring is in the air! After the dreadful winter here in the Chicago area that just won’t die, I think we are all thinking spring!
With spring approaching, along with it comes a great opportunity for all of us to reach out to our communities and the kids in the community! Read More

This is bound to be a popular blog post because there are SO many people looking for an answer to this “new economy” issue. "How can I sell, when NO ONE is buying – and especially not at the prices I have to sell at in order to be profitable?” Read More

Many small businesses aren't aware how powerful Google News can be to drive traffic to their sites.

This article takes a look at the benefits of Google News and how to get the most from it. Read More

Do You Need a Little BizSugar? If you’re looking for another online avenue for B2B lead generation, look at BizSugar. BizSugar is a social networking and content sharing site where you can share small business news, tips, blog posts and information.
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Results are great, but they are the end of the process, and can only serve as lessons for the next cycle if results were short. Leveraging and managing leading indicators allow you to get ahead of the curve and drive results. Read More

As a small business owner or solopreneur, cultivating customer relationships is a vital part of doing business, but not everyone is so successful in this area. The strength and longevity of your customer relationships... Read More

You put a lot effort into turning your dream clients into clients. Once you acquire them as clients, you must become an active participant in their buying cycle. Read More

The shock and awe of this update came from sites that have dominated the search results for years, but now Google says they are low quality content farms. There are a number of questions that the Farmer update begs. Read More