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The idea of “Pull” as applied to the sales process is very counter-intuitive at first. And realize, by the way, that to really make it sing, you first need a “perfect process,” which of course none of us has. So it’s not a silver bullet. It is, however, a dramatically different way to look at yo Read More

The title of this post is a bit of a silly pun.  I run Zoomit.ca, which is a social bookmarking website just for Canadians, and a lot of online businesses are Read More

So what are the biggest mistakes Companies make using social media? Here is my not so sweet sixteen... Read More

Large PPC operations are complicated, and given the dollars involved, need to be scrutinized religiously. Small business owners, with their little budgets and fairly simple communications goals have it much easier in getting PPC going. While it’s not going to be as complicated for a small business, Read More

Yes it's February 14th and that means the day of love is here again. Here's my take on Valentines day via some poetic license. I hope you enjoy. Read More

I’m all about cooperating, and I don’t just mean in the sense that your Mother taught you. Yes, it pays to play nice with your coworkers and business acquaintances, but what I’m really talking about is co-operating – operating alongside someone else or some other business in order to create amazing Read More

As a professional blogger for two years now, I’ve actively engaged in the blogosphere and watched many writers come and go. In fact, if I had to make an educated guess, I’d venture to say that less than 10% of all blogs live to see their first birthday. Quite sad, isn’t it? So the question is why? Read More

When dealing with a company as a supplier, it is important to have more than one contact. It is possible to end up being the victim of an empire builder and have no insights into the remainder of the business. This can lead to a tarnished reputation or unseen sales opportunities. Read More

Though Facebook Places is intended for small and local businesses, top brands have come up with some creative ways to drive brand awareness using the Foursquare-like location and “check in” service. Read More