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Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

A great article on learning by looking outside of our own experiences and obtaining fresh ideas to help customers. Read More

Follow-up is critical to great salesmanship. Read More

How to deal with a crisis communications problem. Tips on dealing with the media. Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

This is the question and statement you should not ask a prospective customer. Read More

Nada Jones and Michelle Briody, the authors of Sixteen Weeks to Your Dream Business, explain the basics of networking. Read More

Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More

A great article on sales and a three point plan. Read More