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Selling services to large companies can often feel like you're “wading through treacle”. Progress is slow at best, and it often feels like you've taken one step forwards only to take two steps back. Often the challenge is not the company itself, or even their slow decision-making processes - it's the professional's lack of knowledge of how deci Read More

An in depth post on methods of coping with selling difficulties in the current economy. Read More

A list of online resources for sourcing and generating leads. Read More

Here are five more inexpensive—yet powerful—ideas that can help you and your business come out on top. Read More

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money. These efforts are at odds with what SMBs say they prefer. As a so Read More

The author describes the actions sellers must take in order to thrive in the New Normal. Read More

Choosing the right home based Business is probably the single most important factor affecting your ability to be successful. Being involved with a Business Opportunity that you can be proud of will make a huge difference to your commitment and dedication to building your Business. A strong foundation is important especially during a Recession. Read More

Have you heard of the conversion funnel? This is the process in which customers get to your site and go through a number of steps that ultimately lead them (hopefully) to the checkout. In a post on the Google Analytics Blog, Alden DeSoto brings up a very good point. In a brick and mortar store, a salesperson can judge in person things that mak Read More

Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort. Read More