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If you want your blog to become more than a hobby, you'll need to take steps to improve your blog from at least five different perspectives. Here are thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Read More

This might come as a shock to some folks, but bigger isn't always better. A shock, to be sure. But pick yourself off the floor and listen. Big payrolls don't guarantee success any more than adding cheese to a recipe guarantees an instant gastronomic delight. Sometimes it works, and sometimes it doesn't. Read More

Best customer experiences are not about the product or the service alone, but about the attitude with which those services were rendered or product delivered. Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

Regardless of the industry, everyone has had a challenging experience with customer service. Because the Internet has given businesses the opportunity to connect with more consumers, the focus on customer service quality has given way to customer service quantity. Here are five key practices (starting with the easiest) to creating an exceptional c Read More

Colleen Stanley discusses 6 key areas of sales and marketing misalignment that causes companies to lose clients and money. Read this and develop a harmonious relationship between your sales and marketing departments - it's in everyone's best interest! Read More

A lot has been made of the recent post at Google's Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpe Read More

You may never get a star on Hollywood Boulevard, but many bloggers are making their companies and themselves famous by blogging. And more than half say it's helped them get recognized at work. Hooray for Bloggywood ... Read More

A great story about how a TypePad representative used Twitter to provide stellar customer service. Read More