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Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More

A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

Writing posts that keep people hooked on to your posts till the end is really a challenge, given the noise and distractions in the online world. But if you can do it, you’re golden! Read More

Using the home office tax deduction for your home business sounds like a no-brainer, right? But make sure you understand what is involved and if it’s worth it. Read More

Like any healthy coupling, the recipe to a happy, long-term relationship between a non-profit and business centers around the 3 Cs. Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

Men with shaved heads are perceived as more dominant and, sometimes, as having more leadership potential than hairier peers, according to a recent study. That may be why some business leaders sport the power-buzz look. Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More