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The problem with poor tweets (I feel) is that they disengage the follower and then when you do tweet something useful that person might just miss it as they are not paying too much attention to your tweets anymore. Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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Have you got an idea for a business or product that you think will Wow! everyone? Are you worried that you will put a lot of time and money into your idea and it will flop? Read More

The term “trusted advisor” used to mean that the salesperson had the business acumen to help their clients achieve better outcomes. It has now come to mean something less; namely, the false idea that trusted advisors don’t sell. Read More

I have recently read a very interesting article on Social Media. The article was written in 2007 by Danath Boyd and Nicole Ellison. Both are pretty formidable entities in the world of Social Network Site (SNS) research. Read More

It's already 9:15. You jump in the car and put the pedal to the metal! You only slow down to put your golf shoes on at the red traffic lights. Read More

CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues. Read More

I have been managing various forms of real estate in Florida since 1972. Since that time I have contemplated why there is a “disconnect” between a Board of Directors and their Unit Owners. Read More

Let me start by saying that I'm something of a heretic, especially when it comes to business. Some would say that I'm outrageously opinionated, and that listening to my crazy ideas could get you into a lot of trouble. Read More