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Is it worth spending time to follow Internet marketing news? Of course. Pay attention to the Internet marketing industry news that can help you identify an emerging trend or a dying current practice. There's nothing worse than wasting time on something that could have been avoided with a little industry due diligence. Read More

Why is it then that organisations regularly create teams without considering these issues? There have been lots of theories surrounding team development (five stages according to Bruce Tuckman – Forming, Storming, Norming, Performing and Adjourning) and team dynamics and team roles (think Belbin, Margerison-McCann etc) but I honestly believe that such theories are only considered when something Read More

recent study has found that Facebook might not be the right approach for most businesses after all. Read More

Michael Jackson’s ability to wow his audience is definitely something that you would want your business to have. In this article, I am going to give you 5 Business Tips Learned from Michael Jackson. Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More

The sixth in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on the dichotomy of a desire to ear commissions vs. the desire to ensure the customer’s success. Read More

If you want to make more money on your small business Website, the Google Website Optimizer might be the right tool for you. Check out the article "55 Google Website Optimizer Tips and Tricks" at the Convert blog for an exhaustive list of tips and tricks for best uses of this Web tool from Google. Learn the meaning of a Website conversion rate and how to improve yours. The article compares the su Read More

grab attention, demand response and be memorable. Read More