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Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More

Interesting question posed about the impracticality and impossibilty of a software business qualifying as a "lifestyle" business. Read More

In a fit of collaboration goodness I would like to gift one set of seven awesome books to the person that most creatively answers the following: I get the biggest return for my business using social media when I [fill in the blank] I'm the only judge and I'm going to pick the answer I like the best. But, here's what you'll get if you win. Read More

The energetic Ramon Ray of Smallbiztechnology.com talks about how to get free publicity for your small business. Besides advertising, Ray says in this presentation, gaining media coverage may be the best method of gaining not only publicity but also credibility for your product or service. Ray suggests an approach that looks at the news process an Read More

Great sales managers have a knack for inspiring and driving sales teams to achieve top performance. These managers seem to always say and do the right things... Read More

Every small business owner at some point has to realize he/she is competing against a larger corporation that owns a significant share of the marketplace. You can either continue to carve out your own niche and be David vs. Goliath— —or David can partner up with Goliath. Read More

Lots of people complain about Twitter - but that's usually because they don't "get it". Watch this short video from best-selling online marketing author, Scott Fox, for the strategy approach that can make Twitter an important promotional tool for your business to make more money online. Twitter is a great marketing tool, and it's free! Read More

Using social media allows small business to grow at an incredible rate never before possible. But how can you use this powerful tool to grow your small business? Some of the most perceptive experts on the subject discuss how small businesses can leverage the power of social media for their advantage in this series of video interviews by Network So Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More