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Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider eac Read More

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More

This is some very helpful stuff for males who wear pants and sell. Some females may find it helpful, too. Read More

Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first. "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Read More

This blog post discusses how to turn satisfied customers into true fans using social media tools, customer service above and beyond, and consistency, among other things... Read More

Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More

Thanks to social media, the role of branding has changed. All businesses—even individuals—need to recognize the importance of managing their brand online. If you don't manage it, others will manage it for you, which is never a good thing. Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More