If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant.
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If Something's Going Wrong, Look at Your Offer
Posted by stillwagon428 under Direct MarketingFrom http://www.lesproctordirect.com 5269 days ago
Made Hot by: ajayjoya on November 23, 2009 7:18 pm
6 Bad Client Types and How to Manage Them
Posted by WayneLiew under Customer ServiceFrom http://webworkerdaily.com 5272 days ago
Made Hot by: HeatherStone on November 21, 2009 4:41 am
We've all heard the horror stories of difficult clients. Anyone offering client services has been there. Here are six common “bad client” archetypes that can impede your success. After the definition of each client type, I've listed some possible tactics you can use to tame those wild beasts in your client roster.
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Simple Fixes: Small Business Marketing Advice
Posted by jsternal under StrategyFrom http://www.understandingmarketing.com 5272 days ago
Made Hot by: on November 21, 2009 3:58 am
If you're feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its plac
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3 tips to grow your online community 5-fold
Posted by ZaneSafrit under Human ResourcesFrom http://zanesafrit.typepad.com 5272 days ago
Made Hot by: HomeBusinessMedia on November 21, 2009 2:08 am
David Zinger, founder of the Employee Engagement community, shared these three tips recently. They work. He's used them to grow this community from a few hundred members in May 2008 to over 1700 members currently: http://employeeengagement.ning.com
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8 Strategies For Bypassing Voicemail
Posted by wendyweiss under SalesFrom http://www.wendyweiss.com 5272 days ago
Made Hot by: HeatherStone on November 21, 2009 1:11 am
What do you say when you reach your client's voice mail? The Queen of Cold Calling Shares her tips for bypassing voice mail, to reach your prospect, directly.
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Passion as a Competitive Advantage
Posted by rwalling under StartupsFrom http://www.softwarebyrob.com 5273 days ago
Made Hot by: on November 20, 2009 10:17 pm
Passion translates into being insulted when people don't care about things as much as you do and are willing to hack a crappy solution together. It's an insult to you, your product and your craft. Whether you're trying to get hired, promoted, funded or close a sale...passion wins.
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How to Manage Your Small Business Cash Flow Effectively
Posted by TomBirches under FinanceFrom http://www.powerhomebiz.com 5273 days ago
Made Hot by: stillwagon428 on November 20, 2009 10:17 pm
Cash flow is said to be the lifeblood of any business. If you need help in managing your cash flow, here is a comprehensive guide in handling and managing your cash more effectively.
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Prospects Going Into Holiday Mode
Posted by SalesBlogcast under SalesFrom http://salesblogcast.com 5273 days ago
Made Hot by: smallbiztrends on November 20, 2009 9:01 pm
We are in mid-November, one week away from Thanksgiving, and it seems like nobody is answering the phone. Decision makers are dragging their feet, going quiet for days, and sometimes weeks at a time. It's driving us crazy! Right?
Here is a list of four things we can do right now to ensure our success...
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How Social Media Can Shape Your Business Brand
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5275 days ago
Made Hot by: on November 20, 2009 12:49 am
Social media marketing is not all about pushing promotions and hoping they go viral.
It is more than that.
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Site Speed, Google's Next Ranking Factor
Posted by morecowbell under Online MarketingFrom http://searchengineland.com 5274 days ago
Made Hot by: on November 20, 2009 12:49 am
Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor baed on how fast a site or page loads. Matt described this as one of his 'what to expect in 2010′ bullet points in his presentation in Las Vegas.
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