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Do you want to sell like Billy Mays? Dear God, I hope not. Read More

One of the biggest challenges I find clients have when trying to get more referrals is that their referrers (the people they've asked to introduce them to someone) struggle to make the introduction sound attractive to the potential client. By developing offers which your referrers can make to their clients, you change the relationship from doin Read More

I wish there were a secret formula to ensure that the freelance business you have been madly working on is going to generate enough income to compensate for your current salary as an employee, if not much more. Unfortunately, there are many, many factors that go into determining business success. Read More

So, what I'm wondering is this - What fundamental marketing “drills” should you, and every one in the organization be doing every single day to become marketing MVPs? (or at least get off the bench) Read More

Micro-blogging service Twitter remains the preserve of a few, despite the hype surrounding it, according to research. Just 10% of Twitter users generate more than 90% of the content, a Harvard study of 300,000 users found. Estimates suggest it now has more than 10 million users and is growing faster than any other social network. However, Read More

Point One: Social Media Works Frank Reed presents two examples in Twitter, Local Business and Results: Naked Pizza, where an exclusive-to-Twitter promotion brought in 15% of the day's business, and... Read More

Consumers are stepping up support for local businesses. Are you missing out on support from your local community? Read More

13 annoying features you should not add to your website unless you want to annoy your customers to no end. Read More

In a discussion with the head of sales of a mid-sized pharmaceutical company, he wanted to know why some front-line sales managers are much better than others at hiring top performers. Read More