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I was reading some excellent articles on the web that brought me back to a key issue faced by most marketers today - the marketing of content. Read More

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Read More

The author draws a parallel between the success of the youngest soccer players and sales people. Read More

CNBC premieres a new CNBC Original, “The Entrepreneurs” this Thursday at 9P ET│10P PT. Watch celebrity chef Rick Bayless explain how he harnessed his star power to jump start Frontera Foods, creating a multi-million dollar empire. Also see how Blake Mycoskies built a profitable shoe company while helping children around the world. Donny Deutsch ex Read More

Pitching - making a sales presentation to win a large piece of work - is critical to high end sales of major products and services. yet it's so often done badly. Joey Asher's book "How to Win a Pitch" provides a simple yet comprehensive framework to deliver all they key fundamentlas needed to excel at pitching. Read More

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

Selling intangibles can be challenging. Sometimes prospects respond to a physical object that represents the intangible product or service being sold. Read More

"Referrals from Colleagues" and "Referrals from Other Service Providers" were identified as the #1 and #2 method used by buyers of professional services to identify and learn more about providers in the 2009 RainToday.com Benchmarking Study "How Clients Buy". But in practice, few of us get enough high quality referrals. This article sh Read More